Fleming's Prime Steakhouse & Wine Bar SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 678
Advertisements

SWOT Analysis of Fleming's Prime Steakhouse & Wine Bar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fleming's Prime Steakhouse & Wine Bar

Parent Company

Bloomin' Brands

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

Prime Steakhouse & Wine Bar

USP

Prime steak and wine

STP

Segment

Income, Age and Lifestyle

Target Group

Youth and Adults from upper class

Positioning

Upscale formal-attire dinner assuring memorable times and world-class food

SWOT Analysis

Strengths

1. Spread across 60+ locations throughout the US states
2.  It has been a leader in innovations, often the first to market with unique offerings in the upscale steakhouse segment
3. Offers private dining and gift cards to create one of a kind experience

4. Its product portfolio includes American cuisine like steak, seafood and chicken

5. Fleming’s 100 is a brand trademark that consists of a collection of 100 wines available

Weaknesses

1. Maintaining quality and uniformity in food and décor across establishments proves difficult
2. The brand is limited to the U.S and has low brand awareness

Opportunities

1. New food items on its menu can attract newer customers
2. Venture into newer markets/countries

3. The brand can do well if more advertising and marketing exercises are undertaken

Threats

1. Change in mindset towards veg and healthier food
2. Limiting its target audience to a premium segment

3. Increasing operations and marketing of competitors can boost business

Competition

Competitors

1. Jess & Jims Steakhouse
2. Bennigan's
3. The Big Texan Steak Ranch



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.