Hungry Howie's Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 796
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SWOT Analysis of Hungry Howie's Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hungry Howie's Pizza

Parent Company

Hungry Howie's Pizza

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

We make it FRESH, we make it FAST and we make it JUST FOR YOU

USP

It's famous for its freshly made,  unique flavored crust

STP

Segment

Income, Age and Lifestyle

Target Group

Children and Youth from middle and upper middle class

Positioning

To serve customers delicious Flavored Crust Pizza at an amazing value.

SWOT Analysis

Strengths

1. Currently, Hungry Howie’s operates over 570+ locations across US states.
2. Hungry Howie’s was awarded “Chain of the Year” by Pizza Today magazine 
3. Strong brand heritage since 1973
4. Offers customisation in by adding flavouring to the pizza crust

5. Makes all of its dough fresh every day which is a point of differentiation

6. Offers delivery, takeout and catering; dine-in in some locations

7. It also has a philanthropic side, reaching into communities with its Love, Hope & Pizza Campaign every October

Weaknesses

1. The brand is limited to the U.S.
2. Franchise management can be a problem
3. More brand awareness required to turn it into a global brand like its competitors

Opportunities

1. New Pizzas with different crust sizes and flavors.
2. Venture into newer markets/countries

3. Advertising and marketing activities can enhance the brand image

Threats

1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas.
3. Large number of pizzerias competing for similar market

Competition

Competitors

1. Pizza Hut
2. Papa John's
3. CiCi's Pizza

4. Dominos



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