SWOT Analysis of Hungry Howie's Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hungry Howie's Pizza
Hungry Howie's Pizza
Food and Beverages
We make it FRESH, we make it FAST and we make it JUST FOR YOU
It's famous for its freshly made, unique flavored crust
Income, Age and Lifestyle
Children and Youth from middle and upper middle class
To serve customers delicious Flavored Crust Pizza at an amazing value.
1. Currently, Hungry Howie’s operates over 570+ locations across US states. 2. Hungry Howie’s was awarded “Chain of the Year” by Pizza Today magazine 3. Strong brand heritage since 1973 4. Offers customisation in by adding flavouring to the pizza crust
5. Makes all of its dough fresh every day which is a point of differentiation
6. Offers delivery, takeout and catering; dine-in in some locations
7. It also has a philanthropic side, reaching into communities with its Love, Hope & Pizza Campaign every October
1. The brand is limited to the U.S. 2. Franchise management can be a problem 3. More brand awareness required to turn it into a global brand like its competitors
1. New Pizzas with different crust sizes and flavors. 2. Venture into newer markets/countries
3. Advertising and marketing activities can enhance the brand image
1. Health conscious segment
2. The rising prices of special ingredients like cheese, used in pizzas. 3. Large number of pizzerias competing for similar market
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