Jerry's Subs & Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 502

SWOT Analysis of Jerry's Subs & Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jerry's Subs & Pizza

Parent Company

Jerry's Subs & Pizza




Food & Beverages

Tagline/ Slogan

World's Best Cheesesteaks


High quality ingredients and overstuffed portions



Income, Age and Lifestyle

Target Group

Children and youth from middle and upper class


Fast service that produces great food consistently and efficiently

SWOT Analysis


1. Strong brand image since 1954 
2. Present over 140+ locations
3. Jerry’s dual product line of both Subs and Pizza meet customer needs for both lunch and dinner day parts, thereby maximizing the sales potential of each franchise location
4. An optional breakfast program is also available for suitable locations

5. It is frequently the only concept that actually serves its cheesesteak at industry trade shows and franchise expositions


1. Limited to the U.S. means limited market share
2. Franchise management can be a problem
3. More brand awareness required to turn it into a global brand like its competitors


1. New Pizzas with different crust sizes and flavors.
2. Venture into newer markets/countries


1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas.

3. Increasing activity and presence of other food chains



1. Papa John's
2. Subway
3. Jet's Pizza

4. Pizza Hut

5. McDonalds


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