Jerry's Subs & Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 519
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SWOT Analysis of Jerry's Subs & Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jerry's Subs & Pizza

Parent Company

Jerry's Subs & Pizza

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

World's Best Cheesesteaks

USP

High quality ingredients and overstuffed portions

STP

Segment

Income, Age and Lifestyle

Target Group

Children and youth from middle and upper class

Positioning

Fast service that produces great food consistently and efficiently

SWOT Analysis

Strengths

1. Strong brand image since 1954 
2. Present over 140+ locations
3. Jerry’s dual product line of both Subs and Pizza meet customer needs for both lunch and dinner day parts, thereby maximizing the sales potential of each franchise location
4. An optional breakfast program is also available for suitable locations

5. It is frequently the only concept that actually serves its cheesesteak at industry trade shows and franchise expositions

Weaknesses

1. Limited to the U.S. means limited market share
2. Franchise management can be a problem
3. More brand awareness required to turn it into a global brand like its competitors

Opportunities

1. New Pizzas with different crust sizes and flavors.
2. Venture into newer markets/countries

Threats

1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas.

3. Increasing activity and presence of other food chains

Competition

Competitors

1. Papa John's
2. Subway
3. Jet's Pizza

4. Pizza Hut

5. McDonalds



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