Krystal SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 664
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SWOT Analysis of Krystal with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Krystal

Parent Company

Krystal

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Small, square hamburger sliders with steamed-inonions.

STP

Segment

Age, Income and Lifestyle

Target Group

All age groups from middle segment

Positioning

The best little burger one has ever tasted

SWOT Analysis

Strengths

1. Strong Brand loyalty built over 80 years of existence
2. Offers various value meals and combos to retain customer
3. It hosts the Krystal Square Off, a competitive eating contest
4. Diverse breakfast menu, which includes a made-to-order country breakfast

5. An interactive website that supports mobile computing

6. Krystal Locater helps customers fulfill their "Krystal Kraving" wherever they might be in the Southeast.

7. It is ranked one of America’s oldest fast food restaurant

8. Over 6500 employees are present at over 350+ locations

Weaknesses

1. Very high calorific content in food
2. Limited menu
3. Maintaining quality and uniformity in food and décor across establishments proves difficult
4. Complaints on the service front

Opportunities

1. Variety in Menu can attract newer customers
2. Venture into newer markets/countries
3. Gift cards and merchandising

4. More advertising and marketing can enhance brand recall

Threats

1. A lot of burger joints competing for the same target market
2. A larger number of health conscious people in their target group

3. Increasing cost of raw materials can affect profitability

Competition

Competitors

1. Burger King
2. White Castle System
3. Mc Donalds



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