El Taco Tote SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 593
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SWOT Analysis of El Taco Tote with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

El Taco Tote

Parent Company

El Taco Tote

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Real Mexican Grill

USP

All fresh food like handmade corn and flour tortillas

STP

Segment

People looking for Mexican food in a relaxed and quick service atmosphere

Target Group

All age group from all the classes

Positioning

20 restaurants in US

SWOT Analysis

Strengths

1.Handmade flour for tortillas

2. 20+ locations throughout Arizona and Texas

3. A family restaurant with a varied range of vegetables to choose from

4. Special “Salsa Bar” for youngsters to enjoy

5. Regionally one of the strongest Mexican food brands

Weaknesses

1. Located only a few places in US

2. Limited brand awareness compared to other global restaurant chain brands

Opportunities

1.Strong opportunity to expand its business around United States

2.An addition in the beverages menu will boost business

Threats

1. Threat from established competitors and new entrants

2. Lack of differentiation can be a concern

3. Increasing costs of operations and food items can lower profits

Competition

Competitors

1.El Taco Feliz

2. El Taco Camino

3. Las Fuentes

4. Lupe Tortilla


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