Freebirds SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 564
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SWOT Analysis of Freebirds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freebirds

Parent Company

Tavistock Group

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

World Burrito

USP

California-style Mission Burritos

STP

Segment

People looking for a cafeteria-style customized Mexican meal

Target Group

Large audiences including families, children, seniors and business professionals

Positioning

Freedom of choice for customers who can order custom-build food the way they want it

SWOT Analysis

Strengths

1.Brand is present in about 80 locations throughout US

2.The brand is famous for serving fresh customized food

3.The philosophy of providing “Freedom of Choice” to customers

4.Brand image of being exciting, energetic, fun and cool

5.The variety of food and efficiency of service

6.Environmentally conscious operations using recycled paper products in all its locations

7.Free-spirited ambience with a rock soundtrack

Weaknesses

1.Lower market share compared to competitors

2.Fast food considered as an unhealthy option considered by many

Opportunities

1. Strong opportunity to expand operations beyond North America

2.Advertising and marketing can help boost the brand image globally

3. Move towards healthier option in the menu

Threats

1.Highly fragmented category

2.Lack of differentiation compared to competitors

3.People moving away from fast food

Competition

Competitors

1.Baja Fresh

2.Café Rio

3.Chipotle

4.Del Taco

5.El Pollo Loco



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