Gino’s Pizza and Spaghetti SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 608
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SWOT Analysis of Gino’s Pizza and Spaghetti with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gino’s Pizza and Spaghetti

Parent Company

Gino’ Pizza and Spaghetti House

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Pizzas and Pastas Combos

STP

Segment

People looking for authentic Italian fast food

Target Group

Large audiences including youngsters and families

Positioning

A quick service fast food restaurant serving affordable Italian food

SWOT Analysis

Strengths

1.Brand is present in about 40 locations throughout US

2.The brand is famous for serving quick service fast food

3.Catering and delivery options also available for special service

4.Some locations are shared with Tudor’s Biscuit World which increases its popularity among masses

5.The variety of food like pizza, spaghetti, sandwiches and efficiency of service

Weaknesses

1.Lower market share compared to competitors

2.Fast food considered as an unhealthy option

3.Very limited presence in US and no presence outside US

Opportunities

1. Strong opportunity to expand operations beyond West Virginia

2.Advertising and marketing can help boost the brand image globally

3. Move towards healthier option in the menu

Threats

1.Highly fragmented category

2.Lack of differentiation

3.People moving away from fast food

Competition

Competitors

1.East of Chicago Pizza

2.Round Table Pizza

3.Papa Murphy’s Take ‘N’ Bake Pizza

4.The Original Italian Pie

5.Pizza Inn



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