Ground Round SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 476
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SWOT Analysis of Ground Round with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ground Round

Parent Company

Independent Owners Cooperative, LLC

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

We’re even better than you remember

USP

Casual Dining concept with unequalled variety and flavor profile

STP

Segment

People looking for a great casual dining experience with family

Target Group

Families and youngsters looking for hangout in lounges and bars

Positioning

A fun, family-oriented restaurant with value rooted in food quality, taste profiles, portion size and customer service

SWOT Analysis

Strengths

1.Brand is present in about 30 locations in many states of US

2.The brand is famous for its broad-based menu & high quality service

3.Mascot named Ground Hound to attract kids

4.The variety of food and efficiency of service

5.Great drink specials in Bar and Lounge setup

6.Consistent promotional offers on variety of dining options

Weaknesses

1.Filed for bankruptcy in 2004, so not a strong brand name

2.Constantly changing the positioning of the brand confuses customers

3.Very limited presence in US and no presence outside US

Opportunities

1. Strong opportunity to expand operations beyond United States

2.Advertising and marketing can help boost the brand image globally

3. Delivery and catering services can improve customer engagement

Threats

1.Highly fragmented category

2.Competitors who have specialty in variety of dishes

3.People moving away from fast food

Competition

Competitors

1.Bakers Square

2.BJ’s Restaurant and Brewery

3.Dave & Buster’s

4.Eat’n Park

5.Friendly’s

6.Harvester



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