Houston’s Restaurant SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 570
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SWOT Analysis of Houston’s Restaurant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Houston’s Restaurant

Parent Company

Hillstone Restaurant Group

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Diverse American Classics like ribs and spinach artichoke dip

STP

Segment

People looking for diverse American food and a great dining experience to enhance the senses

Target Group

Business travelers, youngsters and upper middle class diners

Positioning

Vibrant and modern setting with seamless service and lively bar scene

SWOT Analysis

Strengths

1.Brand is present in about 20 locations across US states

2.The brand is famous for its mid-priced American eats in clubby digs with a top-rated bar and rapid service

3.Young hip crowd that creates an enjoyable environment

4.The variety of food and efficiency of service

5.Amazing art and architecture in the interior design of restaurant

6.Exceptional quality of ingredients maintained by setting very high standards for procurement

Weaknesses

1.Some locations are renamed as Hillstone creating a confusion about the brand for customers

2.Very limited presence in US and no presence outside US

Opportunities

1. Strong opportunity to expand operations beyond United States

2.Advertising and marketing can help boost the brand image globally

3. Delivery and catering services can improve customer engagement

Threats

1.Highly fragmented category

2.Lack of differentiation

3.People moving away from fast food

Competition

Competitors

1.Bakers Square

2.Mockinbird Bistro

3.Hannover Rice Village

4. Darden Restaurants

5. Dave and Buster’s



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