Jack in the Box SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1875
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SWOT Analysis of Jack in the Box with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jack in the Box

Parent Company

Jack in the Box Inc.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

The food is better at the Box

USP

Jumbo Jack, Sourdough Jack, Ultimate Cheeseburger

STP

Segment

People looking for a fast casual dining with quick service

Target Group

Youngsters, late night workers, office workers

Positioning

Quick-serve Burger franchise with customized meals

SWOT Analysis

Strengths

1.Brand is present in about 2200 locations across many states of US

2.The brand is famous for quick customized meals available 18-24 hours a day

3.Young hip crowd that creates an enjoyable environment

4.The efficiency of service and high-quality of food

5.On-the-go convenience for customers preferring drive-thru or take-out options

6.Value meals option for customers looking for value-priced products

7. Over 20,000+ people are employed with the brand

Weaknesses

1.Controversy regarding alleged horse meat sold as beef diluted brand name

2.Corporate Crisis during e-coli breakout created bad image for brand

Opportunities

1. Strong opportunity to expand beyond US and Canada

2. Advertising and marketing can help them sustain against strong competitors

3. Healthier menu options with low calories can attract more customers

Threats

1.Highly fragmented category

2.Lack of differentiation compared to competitors

3.People moving away from fast food

Competition

Competitors

1.McDonalds

2.KFC

3.Burger King

4. Subway

5. Nando’s

6. Harvester



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