Mr Hero SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 543
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SWOT Analysis of Mr Hero with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mr Hero

Parent Company

Restaurant Developers Corporation

Category

Restaurant

Sector

Food and Beverage

Tagline/ Slogan

Prepared Fresh For You

USP

Freshest Sub Sandwiches

STP

Segment

Food and beverage restaurant chains

Target Group

Northeastern Ohio mainly, 15 years and above, middle class

Positioning

Stands for freshness and differentiation due to ingredients used

SWOT Analysis

Strengths

1. Strong, rich heritage of decades shows legacy
2. Proprietary recipes to differentiate their food
3. Specialty Sandwich shop with trademark offerings
4. Concept of gift cards to induce loyalty

5. Innovative menu

6. Personalized touch by chefs Nicole/Jim

7. Fast, efficient, friendly service

Weaknesses

1. High calorific content in food not popular with healthy people
2.  Limited Locations means low business
3. No catering/online ordering facility

Opportunities

1. Increasing fast food culture amongst youth
2. Tie ups with other food industries like soft drinks, packed foods etc
3. Opportunity for further expansion into other geographies

Threats

1. Multiple players catering to the same segment
2. Rapidly growing health conscious population
3. Increasing vegan preference

Competition

Competitors

1. Jerry’s Subs
2. Leny’s Subs
3. Subway



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