O Charley’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 638
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SWOT Analysis of O Charley’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

O Charley’s

Parent Company

American Blue Ribbon Holdings

Category

Restaurant

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Variety in menu and the offers on different days of the week

STP

Segment

Food and beverage restaurant chains

Target Group

Southern and Midwestern U.S. mainly, 15 years and above, upper middle class, people who enjoy a conversation with their meal

Positioning

Multi cuisine fine dining experience

SWOT Analysis

Strengths

1. Strong, rich heritage of many years
2. More than 200+ restaurants including a few franchises
3. Party options and kids menu on offer
4. Concept of gift cards to induce loyalty

5. Diverse menu

6. Social Network presence

Weaknesses

1. Limited stores as compared to big restaurant fast food joints
2. Specialty ingredients might be difficult to store
3. No catering/online ordering facility

Opportunities

1. Growing fondness and preference for a fine dining like experience
2. Opportunities to leverage the brand to further locations/geographies
3. Being a Multi cuisine restaurant anyways, there is an opportunity to have seasonal/special event menus

4. Chance to leverage the ‘Forbes 200 best small companies’ award

Threats

1. Multiple players catering to the same segment
2. Restrictive pricing leading to a very niche like TG

3. Increasing costs of raw materials

Competition

Competitors

1. Old Chicago
2. Red Hot & Blue
3. Krystal



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