Quaker Steak and Lube SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 547

SWOT Analysis of Quaker Steak and Lube with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quaker Steak and Lube

Parent Company

Quaker Steak and Lube




Food and Beverage

Tagline/ Slogan

Best Wings USA


Chicken wings hot sauce flavours



Food and beverage restaurant chains

Target Group

Ohio and Pennsylvania mainly, 15 years and above, middle class


They want to be synonymous with chicken wings

SWOT Analysis


1. Strong, rich heritage of many decades shows legacy of brand
2. More than 60+ restaurants in US and also in Canada
3. Catering options and kids menu on offer
4. Concept of gifts/ promotions to induce loyalty

5. Innovative menu and special items to try

6. They aim to recharge the batteries of their customers with their food and service


1. High calorific content in food is disliked by some people
2. Restricted Geography means restricted business


1. Growing dependence on fast food in the U.S.
2. Opportunity to have specials/ seasonal menus
3. Opportunity for further expansion into other geographies

4.Opportunity to further sauces as a stand alone product


1. Multiple fast food players catering to the same segment
2. Rapidly growing health conscious population
3. A growing Vegetarian/Vegan preference



1. Hoss’s Steak and Sea House
2. Fleming’s
3. Ponderosa steakhouse and bonanza steakhouse


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