Quaker Steak and Lube SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 584
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SWOT Analysis of Quaker Steak and Lube with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Quaker Steak and Lube

Parent Company

Quaker Steak and Lube

Category

Restaurant

Sector

Food and Beverage

Tagline/ Slogan

Best Wings USA

USP

Chicken wings hot sauce flavours

STP

Segment

Food and beverage restaurant chains

Target Group

Ohio and Pennsylvania mainly, 15 years and above, middle class

Positioning

They want to be synonymous with chicken wings

SWOT Analysis

Strengths

1. Strong, rich heritage of many decades shows legacy of brand
2. More than 60+ restaurants in US and also in Canada
3. Catering options and kids menu on offer
4. Concept of gifts/ promotions to induce loyalty

5. Innovative menu and special items to try

6. They aim to recharge the batteries of their customers with their food and service

Weaknesses

1. High calorific content in food is disliked by some people
2. Restricted Geography means restricted business

Opportunities

1. Growing dependence on fast food in the U.S.
2. Opportunity to have specials/ seasonal menus
3. Opportunity for further expansion into other geographies

4.Opportunity to further sauces as a stand alone product

Threats

1. Multiple fast food players catering to the same segment
2. Rapidly growing health conscious population
3. A growing Vegetarian/Vegan preference

Competition

Competitors

1. Hoss’s Steak and Sea House
2. Fleming’s
3. Ponderosa steakhouse and bonanza steakhouse



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