Rock Bottom SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 584
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SWOT Analysis of Rock Bottom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rock Bottom

Parent Company

CraftWorks Restaurants & Breweries, Inc.

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Uniquely brewed beer at each store

STP

Segment

Age, Income, Lifestyle

Target Group

Youth and adults from middle income group

Positioning

Polished casual dining establishments

SWOT Analysis

Strengths

1. Each region (and sometimes, each store) has its own selection of beers and beer logos which differentiates it from its competitors

2. Won the "Brewpub Group Brewer of the Year" award at the 2013 Great American Beer Festival and over 150 major brewing awards in the past ten years
3. A uniquely brewed beer at each store makes every visit to Rock Bottom a unique experience

4. Menu features a wide variety of items ranging from classic favorites to innovative dishes like Ponzu Salmon and Shanghai Shrimp

Weaknesses

1. Operates only a few brew pubs across the US

2. Restricted to the U.S. with majority of them in California, Colorado and Illinois
3. Very high calorific content in food

Opportunities

1. More brand awareness required to turn it into a global brand like its competitors
2. New food items on its menu
3. Venture into newer markets/countries

Threats

1. Merger between Rock Bottom and Gordon Biersch may limit the amount of control that Rock Bottom brewers have over their production
2. Change in mindset towards vegetarian and healthier food

Competition

Competitors

1. Uno restaurant holding corporation
2. Johny Rockets
3. Carlson Restaurant


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