Spangles SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 397
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SWOT Analysis of Spangles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spangles

Parent Company

Spangles

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

Spangles, it just tastes better!

USP

To serve the finest quality food made fresh and made to order, in a fast, clean, and friendly atmosphere

STP

Segment

Restaurant & food chains

Target Group

Southern and Midwestern U.S. mainly, 15 years and above, upper middle class, people who enjoy a conversation with their meal

Positioning

A casual fast food place to meet up with friends and family

SWOT Analysis

Strengths

1. From the low fat chicken pita, to Spangles' exclusive 1/3 lb. Gourmet Supreme, it has been voted the best burger year after year

2. Offers a variety of items for breakfast, lunch and dinner

3. The company runs major advertising campaigns on eight area radio stations and three television stations
4. The company works to stand out by staying open round-the-clock, while till 3 a.m at some locations

5. All Spangles drive-thrus accept credit cards and checks, and even serve burgers in the morning

6. Product portfolio includes Fast food, including Gourmet Supreme hamburgers, flatbread pita wraps, Western Burgers

Weaknesses

1. Maintaining quality and uniformity in food and décor across establishments proves difficult
2. Limited to the U.S.

Opportunities

1. New food items on its menu
2. Venture into newer markets/countries

Threats

1. More brand awareness required to turn it into a global brand like its competitors
2. Change in mindset towards vegetarian and healthier food

Competition

Competitors

1. Burger King
2. Red Robin
3. Smash Burger



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