Dixie Chili and Deli SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 528
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SWOT Analysis of Dixie Chili and Deli with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dixie Chili and Deli

Parent Company

Dixie Chili and Deli

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Chili, Hot Dogs  - quality food at reasonable prices

STP

Segment

Gourmet food lovers

Target Group

especially the traditional chili lovers

Positioning

retro-1950s soda shop/delicatessen  - Greek deli

SWOT Analysis

Strengths

1. Reputation for high quality food and a strong patron segment

2. Known for signature chili recipe – closely guarded family secret

3. Family ownership structure enables high level of quality control

4. Focus on health foods with offerings like lean deli sandwiches etc.

5. Reasonable pricing – reaches out to a wider economic bracket

6. Founded in 1929, shows its legacy

Weaknesses

1. Low cost marketing strategy  - not a strong advertising strategy

2. Limited funds – due to family ownership structure – barriers to expansion

3. Limited Reach as there are a few stores only

Opportunities

1. More people are pressed for time due to hectic lifestyles -opportunity available in offering convenient options for those on the go.

2. provides consumers with a healthier option that the consumer can feel good about

3. Expansion into emerging economies – with similar tastes  & lower operational costs

Threats

1. increasingly competitive market place – rising operational costs and falling technology costs – need to focus on technology upgrades

2. Competition from large franchise business models like Yum Brands

3. Competition from smaller standalone restaurants with innovative offerings

Competition

Competitors

1. Skyline

2. Izzy’s Deli



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