Eegee’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 371

SWOT Analysis of Eegee’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CEO Foods, Inc.




Food and Beverages

Tagline/ Slogan



Frozen fruit drinks, officially called Eegee's drinks or  Eegee's.



Fast Food & beverages restaurants

Target Group

Customers focused on eating healthy  fast food


Fast food place specializes in submarine sandwiches (subs) and salads, and frozen fruit drinks

SWOT Analysis


1. Strategic Location - Tucson has a significant mobile population due to Davis-Monthan Air Force Base and The University of Arizona, so eegee’s popularity is worldwide.

2. The company has been highly noted for its social and environmental involvement

3. Strong Health Proposition with Subs – and Salad menu

4. Regular brand activation activities – philanthropic as well as customer engagement activities held

5. It entire portfolio includes Subs, Salads, French Fries, Slush


1. Limited Presence - Arizona , US  therefore difficult to compete with larger brands

2. Low Marketing Spends and limited advertising campaigns


1. Expand menu , revamp brand communication & increase marketing spend

2. With increased funding  undertake Geographical expansion to other locations in the US

3. Expanding to international markets can also boost the brand


1. Competition from lower cost , higher volume and wide presence fast food players like subway , mcDonalds etc

2. Increasing costs of operations and raw materials

3. Fluctuating economies and recessions can affect business performance



1. Subway

2. McDonalds

3. KFC


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