Eegee’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 394
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SWOT Analysis of Eegee’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eegee’s

Parent Company

CEO Foods, Inc.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Frozen fruit drinks, officially called Eegee's drinks or  Eegee's.

STP

Segment

Fast Food & beverages restaurants

Target Group

Customers focused on eating healthy  fast food

Positioning

Fast food place specializes in submarine sandwiches (subs) and salads, and frozen fruit drinks

SWOT Analysis

Strengths

1. Strategic Location - Tucson has a significant mobile population due to Davis-Monthan Air Force Base and The University of Arizona, so eegee’s popularity is worldwide.

2. The company has been highly noted for its social and environmental involvement

3. Strong Health Proposition with Subs – and Salad menu

4. Regular brand activation activities – philanthropic as well as customer engagement activities held

5. It entire portfolio includes Subs, Salads, French Fries, Slush

Weaknesses

1. Limited Presence - Arizona , US  therefore difficult to compete with larger brands

2. Low Marketing Spends and limited advertising campaigns

Opportunities

1. Expand menu , revamp brand communication & increase marketing spend

2. With increased funding  undertake Geographical expansion to other locations in the US

3. Expanding to international markets can also boost the brand

Threats

1. Competition from lower cost , higher volume and wide presence fast food players like subway , mcDonalds etc

2. Increasing costs of operations and raw materials

3. Fluctuating economies and recessions can affect business performance

Competition

Competitors

1. Subway

2. McDonalds

3. KFC



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