Farmer Boys SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 565
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SWOT Analysis of Farmer Boys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Farmer Boys

Parent Company

Farmer Boys

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Breakfast, Burgers & More; World’s Greatest

USP

Mainly known for their award winning burgers

STP

Segment

Food & beverages restaurants

Target Group

Health Conscious Working adults and students

Positioning

Strong proposition of serving Farm fresh Food and not fast food

SWOT Analysis

Strengths

1. Focus on farm fresh food leads to high popularity among increasingly health conscious customers

2. Made to Order food offering – unique and different from most quick service restaurants

3. High Brand recall across California and presence in 60+ locations

4. The brand has won several awards and has high brand recognition in US

Weaknesses

1. Limited geographical presence in comparison to competitors

2. Limited menu offerings and lack of regular updation of menu

Opportunities

1. Expansion across other prime location in the US through inorganic expansion means

2. Expansion of mealtime offerings into lunch / supper / dinner

3. Offer home delivery options and online ordering services

Threats

1. Competition from standalone cafes with an edge through customized menu

2. Competition from large franchise model businesses like Subway and McDonalds which have large marketing spends and geographical reach

3. Increasing costs of operations and raw materials affects business

Competition

Competitors

1. Subway
2.McDonalds

3. CKE Restaurants, Inc.

4. CATALINA Restaurant Goup Inc.

5. IN-N-OUT Burgers



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