Five Guys SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1806
Advertisements

SWOT Analysis of Five Guys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Five Guys

Parent Company

Five Guys Holdings

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Always fresh. Never frozen; Famous Burgers and Fries

USP

Burgers & Fries & pure casual, laid-back style

STP

Segment

Food & beverages restaurants

Target Group

Workers, employees looking for fresh, inexpensive lunch

Positioning

Simple, fresh food prepared fast and served at affordable prices.

SWOT Analysis

Strengths

1. Five Guys Reputation - The restaurant is a top pick among burger joints in the Washington, D.C. area

2. The company is one of the fastest-growing fast food chain in the United States with over 1000+ locations

3. Provides Value For money, affordable meals
4. full-time seasonal hours of 11 a.m. to 10 p.m., enable targeting late-night snackers

5. Online ordering as well as home delivery services offer convenience to patrons

6. Popularity due to quality, fresh, made-to-order food that sells the restaurant to its customers

Weaknesses

1. Low advertising spend on mainstream media

2. The brand has no global presence and low market share compared to giant players

Opportunities

1. Innovation in the menu and service offerings

2. Focus on healthy meal options – salads , light burgers etc to adapt to changing lifestyles

3. Geographical expansion to emerging economies to counter saturation in developed economies

Threats

1. Health concerns arising from bird flu epidemic could adversely affect business
2. Franchise model could lead to dilution of quality standard and consistency in service

3. Increasing competitor activity can affect market share

Competition

Competitors

1. McDonalds

2. IN N OUT burgers

3. SmashBurger Master LLC



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.