Fuddruckers SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 824
Advertisements

SWOT Analysis of Fuddruckers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fuddruckers

Parent Company

Luby’s

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

World’s Greatest Hamburgers

USP

specializes in hamburgers

STP

Segment

Food & beverages restaurants

Target Group

Targets the families who enjoy fast food – hamburgers

Positioning

specialize in high quality, upscale hamburgers in a variety of sizes that are cooked to order

SWOT Analysis

Strengths

1. Fresh Food - premium all-american fresh, never frozen beef, and feature on-premise bakeries where bread and dessert items are baked fresh daily

2. Diverse portfolio of products and service offerings

3. Widespread presence 200+ restaurants spanning many states in the US and Canada.

4. Offers unique proposition of  a complete dining and outdoor experience - party rooms  , video game section

5. Geographical expansion pipeline - Company now increasing footprint to Europe

Weaknesses

1. Franchisee model led to falling sales in the past due to inconsistent quality
2. Lower advertising and marketing spends compared to key competitors & also low international presence

Opportunities

1. Providing value added services such as online ordering and home delivery

2. Expansion of Menu to include baby food and healthy options

3. Aggressive advertising to get a higher brand recognition and recall

Threats

1. Increasing focus of customers towards healthy food

2. Competition expanding market can reduce its market share

3. Seasonal fluctuations in demand due to bird flu and other such epidemics

Competition

Competitors

1. Chili’s
2. McDonalds

3. Fridays



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.