Golden Corral SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1242
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SWOT Analysis of Golden Corral with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Golden Corral

Parent Company

Golden Corral Corporation

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Help Yourself to Happiness , Making Pleasurable Dining Affordable

USP

Buffet restaurant specializing in steak & grill  – American style

STP

Segment

Food & beverages restaurants

Target Group

Families who enjoy steak and grilled food

Positioning

Buffet Style southern American restaurant

SWOT Analysis

Strengths

1. Widespread presence across US with 500 steak buffet restaurants in many US states.

2. Additional food product line - also feature a Dessert Café and a Brass Bell Bakery that serves freshly-baked breads, rolls, cookies, and brownies

3. Huge selection of food options that range from Mexican to American

4. Good staff training and performance and employee retention measures

5. Innovative services such as Many locations offer a To-Go service, which allows customers to pack anything they want

Weaknesses

1. Affected by past experiences such as salmonella break out and other viruses

2. Loss of brand reputation due to allegations of improper food storage

Opportunities

1. Expand offerings to include a healthy buffet option rich in salads and light food

2. Geographical expansion across other countries with similar palates

Threats

1. Competition from stand – alone restaurants which offer more customized food options

2. Health concerns leading to more people opting for healthier lifestyles and food options

3. Increasing competitor activity and increasing costs of operations

Competition

Competitors

1. Old Country Buffet

2. Darden Restaurants, Inc.

3. Waffle House Inc



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