Hobee’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 556
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SWOT Analysis of Hobee’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hobee’s

Parent Company

Hobee's Restaurants

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Fast, fresh and friendly!

USP

Freshly baked blueberry coffeecake, and a strongly brewed cinnamon house tea

STP

Segment

Food & beverage restaurants

Target Group

People who enjoy home style cooked food with focus on healthy food

Positioning

popular spot for weekend brunch

SWOT Analysis

Strengths

1. Great Brand Recognition - with important awards, including a of “Best Breakfast” citations from local newspapers.

2. Unique propositions – "kids are cool at Hobee's" by providing extras - like a special children's menu, also Hobee’s is dog friendly

3. Strong Employee development programs – employee training ,  performance recognition etc. hence it has a very low employee turnover in comparison to competitors

4. Has been recognized by various awards in the region

Weaknesses

1. Limited presence - Hobee's has a few throughout the Bay area south of San Francisco.

2. Low Marketing and Advertising Spend

Opportunities

1. Increase social media marketing ad focus on youth

2. Increase advertising spend on mainstream media – television and radio and develop marketing strategy for the long term

Threats

1. Growing no. of standalone signature gourmet restaurants leading to loss in market share

2. Could lose market share to restaurants with cheaper sandwich / burger options

3. Higher costs of operations can affect business profits

Competition

Competitors

1. Baumé Restaurant

2. Nation's Giant Hamburgers

3. Casper's


The table above concludes the Hobee’s SWOT analysis along with its marketing strategy and brand parameters.

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