HuHot Mongolian Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 787
Advertisements

SWOT Analysis of HuHot Mongolian Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HuHot Mongolian Grill

Parent Company

Huhot Mongolian Grills LLC

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Create your own Asian stir fry

USP

specializing in a pan-Asian create-your-own stir fry cuisine

STP

Segment

Food & beverage restaurants

Target Group

Families and connoisseurs of stir fry grilled food

Positioning

Mongolian-style barbeque restaurants

SWOT Analysis

Strengths

1. Unique offering where patrons can fill their bowls from a food line of meats, noodles, fresh vegetables and specialty sauces

2. Focus on ceat yourself , high level of customization offered to customers

3.There are 50+ HuHot Mongolian Grills in many US states, the vast majority located in the Midwest and the Mountain West states

4. Known for their sauces - HuHot's sauces are the key to a unique meal – range from mild to strong

Weaknesses

1. Limited Presence in the US compared to competitors mainly in mostly Midwestern states

2. No offering for to-go customers or takeaway customers

3. Franchisee model leading to discrepancies in service quality

Opportunities

1. Expand range to include Healthy food options

2. Expand food service to quick service offerings for the take – away customers

3. Offer Home Delivery and online ordering services

Threats

1. Competition from mushrooming stand alone restaurants

2. Increasing focus on healthy food options – could lead to loss of market share

3. Economic recessions and higher operational costs

Competition

Competitors

1. PANDA INN, INC.

2. Noodles & Company

3. Mongolian Operating Company LLC



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.