Jason's Deli SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1347
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SWOT Analysis of Jason's Deli with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jason's Deli

Parent Company

Deli Management Inc

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

We're for all tastes

USP

Key product offerings include traditional sandwiches such as muffalettas and Po'boys

STP

Segment

Food & beverage restaurants

Target Group

Health conscious People who are aware of the food contaminants

Positioning

fast casual delicatessen restaurant chain

SWOT Analysis

Strengths

1. Wide Presence - The company currently has approximately 200+ U.S. locations

2. Brand Highly ranked by reputed magazines - Jason's Deli ranked #1 in annual sales in QSR Magazine’s Top Ten list of restaurant groups

3. Differentiates itself from other delis - Focus on health – the company eliminated trans fat , fructose corn syrup and MSG from all its food and introduced gluten free products

4. Employee development programs – “The Fishing School” in order to empower hourly employees to better themselves professionally by becoming managers and leaders

5. Offers customization – focus on choice - allows customers to invent their own sandwich via “build your own” selections

6. Multiple service formats offered - Jason's outposts provide delivery and catering services, as well as online ordering and lately iphone ordering .

Weaknesses

1. Limited customer interaction over social media platforms

2. Low popularity among the younger population – need to target this segment in order to stay relevant in the long term

3. Franchise model leads to issues in service quality, staff training etc.

Opportunities

1. Increase the no. of social media campaigns to rope in the youth customer

2. Encourage WOM marketing through contests and activities requiring customers to pass on the word through Instagram , twitter and other social media platforms

Threats

1. Rising prices of fuel , and food raw materials could lay stress on the low price model

2. Popular deli’s emerging in the market – popular among the youth

3. Increasing costs of operations can lead to lower profits

Competition

Competitors

1. Panera Bread Company

2. DOCTOR'S ASSOCIATES, INC.

3. SCHLOTZSKY'S, INC.



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