Johnny Rockets SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1767
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SWOT Analysis of Johnny Rockets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnny Rockets

Parent Company

Sun Capital Partners

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

The Original Hamburger

USP

Combines the best elements from a century of American dining history to create an experience

STP

Segment

Food & beverage restaurants

Target Group

People looking for home styled food , quality and freshness

Positioning

An escape from today’s complicated world and a taste of uncomplicated goodness of classic Americana.

SWOT Analysis

Strengths

1. Johnny Rockets has about 300+ corporate and franchise-owned restaurants across 25 countries

2. Presence across numerous types of locations - In addition to malls, strip centers and street fronts, Johnny Rockets restaurants can also be found in airports, aquariums, casinos, amusement parks, campuses, military bases, cruise ships, sports arenas and seaports.

3. Unique fun proposition - The staff at some locations are known to sing and dance every half-hour.

4. High Brand recall – strong marketing and advertising strategy

5. High quality products at affordable prices make the brand a huge customer attraction

Weaknesses

1. The food is largely considered to be unhealthy and hence
2. Inconsistent experience due to wide presence across states countries & franchise partners

Opportunities

1. Innovation in the menu with focus on healthy food  - people are changing the way they eat for health reasons.

2. Localized flavours developed for specific locales – similar to McDonalds

3. Extensively increase brand reach and focus on advertising & marketing

Threats

1. With increasing focus on healthy food options – losing market share to other health focused players

2. Higher operational costs means lower margins

3. Competition increasing its presence means lower market share

Competition

Competitors

1. California Pizza Kitchen, Inc.

2. Red Robin Gourmet Burgers Inc

3. BUBBA GUMP SHRIMP CO. RESTAURANTS, INC.



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