Luby’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 784
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SWOT Analysis of Luby’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Luby’s

Parent Company

Luby’s

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Good food from good people

USP

specializing in made-from-scratch comfort food

STP

Segment

Food & beverage restaurants

Target Group

The cafeterias cater primarily to shoppers and to store and office personnel at lunchtime, and to families for the dinner meal.

Positioning

Homestyle food, cafeteria, American

SWOT Analysis

Strengths

1. Luby's Cafeterias, Inc. is the largest chain of cafeterias in America -  approx 100 Luby’s Cafeteria Styled restaurants across the US
2. Good Brand recall through publicity from book publishings and awards received for the books

3. Diversified Business - Luby's Culinary Services provides contract food service management to sites including healthcare, higher education & corporate dining locations.

4. Strong advertising strategy through appearances on TV Shows and other mainstream marketing channels

5. Seasonal promotional Activities - Luby’s offers several complete meal packages as well as whole meats and sides for guests to purchase for their celebrations.

6. Caters to customer tastes in their local markets with specialized menu offerings.

7. Luby's has recorded one of the lowest turnovers of support staff in the restaurant industry & has over 8000+ employees

Weaknesses

1. Affected by economic situation - due to the economic recession, Luby's closed 25 stores and laid off staff as a cost-cutting measure
2. Vast franchise network – leading to inconsistencies in offering quality

Opportunities

1. Develop a digital marketing / social media strategy to align with youth customers
2. Increase customer engagement through additional promotional activities

3. Expand to emerging economies where the market is yet not saturated

Threats

1. Economic recession leading to customers spending less on eating out

2. Competition from stand-alone cafeterias which offer highly customized and innovative menus

3. Increasing costs of operations reduces profit margins

Competition

Competitors

1. Denny’s Corporation
2. Golden Corral Corporation

3. Buffet Partners LP



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