McAlister's Deli SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 848
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SWOT Analysis of McAlister's Deli with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McAlister's Deli

Parent Company

McAlister's Deli Corporation

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Really Stacks Up!

USP

McAlister’s Famous Sweet Tea and trademark sandwiches

STP

Segment

Food & beverage restaurants

Target Group

Employees looking for options to have a quick lunch during weekdays

Positioning

positioning for McAlister’s menu, “The Sandwich Specialists,”

SWOT Analysis

Strengths

1. Counted among America’s fastest-growing privately held companies

2. Diversified offerings - online ordering is available at many locations for occasions such as office meetings and major social events.

3. Venture Capital funding -  owned by Roark Capital, who is continuing the growth and leadership necessary to complement the founder’s product expertise and vision

4. Diverse Menu designed with a view of appealing to different ethnicities

5. High Customer loyalty - creating regulars and fans, some of whom have created the McAlister’s Deli Tea Freaks on Facebook.

6. Strong Presence in the US - over 300+ locations

Weaknesses

1. Privately held – no access to funds required for large scale expansion

2. Low Marketing and Advertising Spends

3. Limited global presence means low brand recall internationally

Opportunities

1. Increase presence in other countries to explore untapped markets

2. Expand Health menu with focus on low cost , low calorie food options

Threats

1. Competition from local small sandwich cafes which offer lower prices

2. Could lose market share to restaurants offering healthy food options

3. Higher running costs and increasing raw material prices can affect business model

Competition

Competitors

1. Subway

2. Jimmy John's

3. Quiznos



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