Montana Mike's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 575
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SWOT Analysis of Montana Mike's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Montana Mike's

Parent Company

Stockade Companies.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Welcome to “Big Steak Country”

USP

Trademark Steaks Mike’s 22-ounce Sirloin, a Mile High 16-ounceRibeye

STP

Segment

Food and Beverages restaurants

Target Group

People with a taste for southern American cuisine

Positioning

full-service steakhouse concept – big appetites and value for money

SWOT Analysis

Strengths

1. Known for signature steaks that are naturally aged, USDA steaks, hand-cut at the restaurant

2. Menu also also offers fresh salads, pastas and other healthy food options

3. Innovative offerings through seasonal menus and focused promotions throughout the year

4. Has a well renowned presence across states in USA

Weaknesses

1. Weak Presence compared to competitors in US and no global presence

2. Low presence means low market share hence lower revenues

Opportunities

1. Can expand into the sports bar space like other restaurants such as the black angus – growing trend among restaurant chains

2. Healthy food offering range could be developed

3. Expansion into newer regions and territories

4. More marketing and branding activities to boost brand image

Threats

1. Growing no. of standalone signature gourmet restaurants

2. Loss of market share to restaurants offering healthy food options

3. Intense competition and higher costs of operations

Competition

Competitors

1. Benihana Inc.

2. Darden Restaurants, Inc

3. Black Angus Steakhouse



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