Noodles & Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3541
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SWOT Analysis of Noodles & Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Noodles & Company

Parent Company

Noodles & Company's

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Your World Kitchen

USP

Offers international and American noodle dishes

STP

Segment

Food and Beverages restaurants

Target Group

Young , Urban , Working adults & students – looking for quick service, value for money food

Positioning

“Fast casual” along with being  healthy and offering great value for money

SWOT Analysis

Strengths

1. High Brand Recognition Named Top Ten “Best Loved” Brands NBCNews

2. Strong Marketing Strategy - mainly outdoor ads like billboardslong with radio, digital media and news sites.

3. Uniquely positioned  noodles brand within rapidly growing Fast-Casual segment

4. High Emphasis  on global cuisine – recipes imported from several countries

5. Strong Presence - The company has 300+ locations across USA

6. 7000+ people are employed with the brand

Weaknesses

1. Fewer locations than competitors

2. Conformity among franchises has proven to be somewhat of a glitch for the company

Opportunities

1. Expand into markets on East & West Coasts supported by strong numbers of revenue growth

2. Growth in the fast casual industry as a dining concept

3. Increase Loyalty program incentives and customer engagement activities

4. More marketing and branding activities to boost brand image

Threats

1. Competition from a highly crowded market space with sandwiches pizzas and burritos

2. Threat due to economic conditions – price instability

3. Intense competition and higher costs of operations

Competition

Competitors

1. P.F. Chang's China Bistro, Inc.

2. Chipotle

3. Panera

4. McDonalds

5. Chuy’s

6. Potbelly


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