Noodles & Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2246

SWOT Analysis of Noodles & Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Noodles & Company

Parent Company

Noodles & Company's




Food and Beverages

Tagline/ Slogan

Your World Kitchen


Offers international and American noodle dishes



Food and Beverages restaurants

Target Group

Young , Urban , Working adults & students – looking for quick service, value for money food


“Fast casual” along with being  healthy and offering great value for money

SWOT Analysis


1. High Brand Recognition Named Top Ten “Best Loved” Brands NBCNews

2. Strong Marketing Strategy - mainly outdoor ads like billboardslong with radio, digital media and news sites.

3. Uniquely positioned  noodles brand within rapidly growing Fast-Casual segment

4. High Emphasis  on global cuisine – recipes imported from several countries

5. Strong Presence - The company has 300+ locations across USA

6. 7000+ people are employed with the brand


1. Fewer locations than competitors

2. Conformity among franchises has proven to be somewhat of a glitch for the company


1. Expand into markets on East & West Coasts supported by strong numbers of revenue growth

2. Growth in the fast casual industry as a dining concept

3. Increase Loyalty program incentives and customer engagement activities

4. More marketing and branding activities to boost brand image


1. Competition from a highly crowded market space with sandwiches pizzas and burritos

2. Threat due to economic conditions – price instability

3. Intense competition and higher costs of operations



1. P.F. Chang's China Bistro, Inc.

2. Chipotle

3. Panera

4. McDonalds

5. Chuy’s

6. Potbelly


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