Sub Station II SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 405
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SWOT Analysis of Sub Station II with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sub Station II

Parent Company

Sub Station II

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

Subs, salads and more

USP

It offers a premium product of consistent quality at a competitive price

STP

Segment

Food & beverage restaurants

Target Group

Kids and adults from middle income group

Positioning

A casual fast food chain for catching up with friends and family

SWOT Analysis

Strengths

1. It was founded in 1975 and has built a strong brand image over the years.

2. It has approx 50 locations spread throughout Southeast U.S.

3. It has a long history of helping out our community in various ways
4. It differentiates its product by serving its sub sandwiches on a specially formulated NY style bun baked just for them

5. Variety in offer ranging from  more than a dozen hot or cold sandwiches, variety of salads, side items, chips and seasonal soups

6. The quality and quantity of a meal at Sub Station II is unmatched when compared to many other food service chains

7. It's known for its simplistic and streamlined operation, with use of only the most modern equipment

8. Volume buying guarantees that each Sub Station II franchise receives the best and freshest products at the lowest possible prices

8.  Local and/or regional marketing promotions allow all franchisees to participate at a minimal cost when compared to promoting one individual restaurant

Weaknesses

1. Limited to the U.S. and no international presence
2. More brand awareness required to turn it into a global brand like its competitors

Opportunities

1. Venture into new markets and countries
2. New food items on its menu

3. Focusing on advertising and marketing to increase its brand value

Threats

1. Change in mindset towards vegetarian and healthier food
2. Limiting its target audience

3. Increasing competition and higher costs of raw materials

Competition

Competitors

1. Charley's
2. Panera Bread
3. Rax



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