SWOT Analysis of York Steak House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
York Steak House
Food and Beverage
Specialize in Steaks and potatoes
Food & beverage restaurants
Ohio, 15 years and above, middle class
Cafeteria style ambience with rustic feel
1. Strong, rich heritage for many decades 2. Backed by the strong General Mills brand name 3. Cafeteria style, with a-la-carte pricing of items 4. It has an emotional connect with it’s customers which has lasted over decades
5. Signature dishes which serve as attractions
1. Very low market share and low brand awareness compared to international food chains 2. Restricted to only one location in the US
1.Growing dependence on fast food in the U.S. 2.Opportunity to have specials/ seasonal menus 3.Since there is only one restaurant in operation today there is a major opportunity to leverage the connect and band name to expand both nationally and internationally
1. Multiple fast food players catering to the same segment 2. Rapidly growing health conscious population 3.A growing Vegetarian/Vegan preference
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