York Steak House SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 460
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SWOT Analysis of York Steak House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

York Steak House

Parent Company

General Mills

Category

Restaurant

Sector

Food and Beverage

Tagline/ Slogan

-

USP

Specialize in Steaks and potatoes

STP

Segment

Food & beverage restaurants

Target Group

Ohio, 15 years and above, middle class

Positioning

Cafeteria style ambience with rustic feel

SWOT Analysis

Strengths

1. Strong, rich heritage for many decades
2. Backed by the strong General Mills brand name
3. Cafeteria style, with a-la-carte pricing of items
4. It has an emotional connect with it’s customers which has lasted over decades

5. Signature dishes which serve as attractions

Weaknesses

1. Very low market share and low brand awareness compared to international food chains
2. Restricted to only one location  in the US

Opportunities

1.Growing dependence on fast food in the U.S.
2.Opportunity to have specials/ seasonal menus
3.Since there is only one restaurant in operation today there is a major opportunity to leverage the connect and band name to expand both nationally and internationally

Threats

1. Multiple fast food players catering to the same segment
2. Rapidly growing health conscious population
3.A growing Vegetarian/Vegan preference

4. The threat of extension is real and present

Competition

Competitors

1.Benningan’s
2. Fleming’s
3. Ponderosa steakhouse and bonanza steakhouse



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