The Melting Pot SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1149

SWOT Analysis of The Melting Pot with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Melting Pot

Parent Company

The Melting Pot




Food and Beverages

Tagline/ Slogan

A fondue restaurant


A unique, interactive dining experience creating memorable moments with family and friends



Food & beverage restaurants

Target Group

Youth and adults from upper income group


A place that invites conversation,  laughter and coming together

SWOT Analysis


1. It was founded in 1975 and has built a strong brand recognition ever since

2. It offers a unique dining experience of fondue and the overall quality of its food.

3. It sponsors annual fundraising programs and local special events whose proceeds are contributed directly to St. Jude Children's Research Hospital for fight against childhood cancer
4. It provides exceptional dining for parties and other occasions like anniversaries, birthdays, holidays, date nights, rehearsal dinners etc

5. It also offers gift cards and merchandizes

6. 140+ locations spread across US


1. Caters only to an limited segment at a few locations
2. Food high on calorie content ma not appeal to the health conscious segment


1. Introduce more items on its menu
2. Venture into newer markets and countries

3. More advertising and marketing can boost the brand image


1. Growing demand for vegetarian and healthier food options
2. The rising prices of its core ingredient cheese

3. Increasing competition and higher costs of raw materials



1. Kona Grill
2. Benihana
3. McCormick & Schmick's Seafood Restaurant


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