Atlanta Bread Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1452
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SWOT Analysis of Atlanta Bread Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Atlanta Bread Company

Parent Company

Atlanta Bread Company

Category

Sandwiches

Sector

Restaurants

Tagline/ Slogan

The sun never rises twice on our bread

USP

Catering to group events through online ordering and offering of gift cards

STP

Segment

People looking to have quick breakfast and for use in parties and events

Target Group

Middle-Aged People in Business and Families

Positioning

A conventional fast food restaurant offering a lot of variety

SWOT Analysis

Strengths

1. Variety of breads used for making sandwiches is high
2. Online ordering available
3. Extensive availability of both veg and non-veg products

4. Products portfolio includes soups, salads, sandwiches, pizza, pastas, and bakery items

5. Over 1000 employees are a part of the organization

6. Gift cards and loyalty programs are good for customer experiences

Weaknesses

1. Low differentiation in products compared to prominent brands

2. Restricted advertising and promotion means low market share

Opportunities

1. Expand the scope of the business by including desserts

2. Add fun products/toys to attract more kids

3. Expand to newer geographies

Threats

1. Highly Competitive Industry

2. Threat of entrants is very high

3. Increasing cost of raw materials and distribution can affect operations

Competition

Competitors

1. Panera Bread Company

2. Arby’s

4. Capriotti’s



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