Bakers Square SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 604
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SWOT Analysis of Bakers Square with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bakers Square

Parent Company

American Blue Ribbon Holdings

Category

Restaurants

Sector

Restaurants

Tagline/ Slogan

The Best Pie in America

USP

Providing the Best Pies in the country

STP

Segment

People looking to buy pies for special occasions

Target Group

Families looking for a casual dining experience

Positioning

As the restaurant providing the best pies in the country

SWOT Analysis

Strengths

1. Can leverage for Pies and related products
2. Combos such as ‘Bakers Bundle’ proving to be attractive
3. Having a full-fledged dining menu apart from the pies
4. Attached closely with online social media

5. The brand has a strong presence in USA at approx 50 locations

6. Acquisition of other brands has enhanced its market position

Weaknesses

1. People not preferring Pies not wanting to try other full-fledged products

2. Low geographic reach of the brand means lower market share

Opportunities

1. Can open more franchises in different locations to enable quicker delivery

2. Opening stores at international locations can increase brand name

3. Special service offerings and menus can increase customer satisfaction

Threats

1. Highly competitive industry with high threat of entrants

2. Competing with specialized restaurants

3. Unfavorable market dynamics and strict regulations

4. Increasing costs of raw materials can affect business operations

Competition

Competitors

1. Marie Callender’s

2. Coco’s Bakery

3. Carrows



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