Bojangles' Famous Chicken' n Biscuits SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1387

SWOT Analysis of Bojangles' Famous Chicken' n Biscuits with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bojangles' Famous Chicken' n Biscuits

Parent Company

Advent International


Fast Food Restaurants



Tagline/ Slogan

It’s Bo Time!


Specializing in two different food items – Chicken and Biscuits



People looking to dine in a fun and festive environment

Target Group

Kids and youth of middle and urban class


Combining Biscuits with Chicken and creating a new recipe

SWOT Analysis


1. Creative combo of biscuits and chicken attracting kids and family

2. Variety of products available in both chicken and biscuits

3. The brand is present at approx 500 locations

4. Product portfolio includes Fast food, including fried chicken, biscuits, french fries aka cajun fries

5. Strong parent brand gives the company stability


1. Unavailability of online ordering facility

2. Competition can easily imitate and quickly catch up with similar offerings


1. Can position itself more towards lunch and dinner as well

2. Create promotional offers for products with less sales

3. Attract kids with more fun elements

4. Expand the brand to newer geographies to boost business


1. Highly fragmented market – Competitors have similar product offerings

2. Unfavorable market conditions for growth can affect brand

3. Increasing cost of operations can reduce profits



1. KFC

2. Popeye’s

3. Church’s

4. Hardees


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