Bruegger's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 933
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SWOT Analysis of Bruegger's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bruegger's

Parent Company

Groupe Le Duff

Category

Baked Goods

Sector

Restaurants

Tagline/ Slogan

Everything Else is Just Toast

USP

Mix of authentic bagel tradition with time-honored methods of New York bagel bakeries

STP

Segment

People looking for proper bagel-based food

Target Group

Middle and Upper class of urban population

Positioning

Making of fresh New York-style bagels

SWOT Analysis

Strengths

1. Providing authentic bagel tradition in its products

2. Market presence is high – Over 300 bakeries

3. Product offering is a mix of authentic and New York-style bagel

4. Nearly 3000+ employees in the workforce

5. 70 million bagels each year are produced by the company

Weaknesses

1. Restricted geographic presence as compared to market leaders

2. Narrow product line and Competition can easily overtake by offering more products

Opportunities

1. Expand the product line to attract customers

2. Include online ordering

3. Newer geographies including international destinations can increase business operations

Threats

1. Highly fragmented market – Competitors can easily overtake in market share

Competition

Competitors

1. Panera

2. Corner Bakery Café

3. Pretzelmaker



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