Coco's Bakery SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 939

SWOT Analysis of Coco's Bakery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coco's Bakery

Parent Company





Food and Beverages

Tagline/ Slogan

There is no love sincerer than the love of food


Along with sandwiches and burgers, it offers its own brand of pies



People who like to have fast food regularly

Target Group

Middle class and Upper class people


Casual dining fast food restaurant offering something extra in the form of pies

SWOT Analysis


1. Extension of product line towards pies
2. Presence of an online ordering facility
3. Presence of a ‘Reservation’ facility for enabling parties with more than 10 members
4. ‘Gift Cards’ facility enabling people to gift their loved ones

5. Presence of the brand for decades through 100+ stores

6. Presence of a “Gluten-free” list in the menu

7. Separate menu for kids


1. Low points of differentiation in the menu
2. Not enough branding and marketing exercises
3. Operating only in limited areas in the U.S


1. Scope for expansion is high with respect to menu and locations
2. Focus more on branding towards kids for attracting families
3. Expand beyond North America


1. Stiff competition from competitors offering similar products
2. People moving towards health food products
3. Change in price of raw materials



1. Marie Callender’s
2. Bakers Square

3. Atlanta Bread Company


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.