Del Taco SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 827
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SWOT Analysis of Del Taco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Del Taco

Parent Company

Nashville

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Go Bold or Go Home

USP

Serving both Mexican and American food at the same place

STP

Segment

People looking to have fast food regularly

Target Group

Individuals belonging to middle and upper class

Positioning

Having a mix of American and Mexican Food

SWOT Analysis

Strengths

1. Extensive marketing and high brand reach
2. Attractive offers for customers
3. Separate menu for kids attracts the entire family
4. Serving nearly 550 locations

5. In the market for nearly 50 years

6. Provision of exciting combo packs along with regular meals

Weaknesses

1. The brand has restricted marketing and low global presence
2. Not having a particular niche specialty

Opportunities

1. Adding separate menu items for health-conscious people
2. Inclusion of ‘online ordering’ facility
3. Adding fun elements to attract more kids and families

4. Expanding the brand to newer locations and also abroad

Threats

1. People moving towards healthy food
2. Availability and Change in prices of raw materials
3. Competitors offering niche American and Mexican food

Competition

Competitors

1. Chevy’s Fresh Mex
2. Taco Bell
3. Café Rio



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