Eat'n Park SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 467
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SWOT Analysis of Eat'n Park with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Eat'n Park

Parent Company

Eat’n Park Hospitality Group

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

The Place for Smiles

USP

Known for its baked Smiley-faced Cookies

STP

Segment

People looking to have fast food with a variety to choose from

Target Group

Kids and Youth of middle and urban class

Positioning

Fast food restaurant known more for its cookies

SWOT Analysis

Strengths

1. More than 75 stores in USA
2. Involved in a number of community initiatives
3. Separate menus for breakfasts, lunch and dinner with very high variety
4. Separate menu for health-conscious people

5. Attractive offers through coupons

6. Mobile App for the website

7. Online ordering facility available

Weaknesses

1. Product line offered is very common – low differentiation
2. Advertising is less compared to competitors

Opportunities

1. Cookies can be added as a combo along with the regular meals
2. No. of stores can be expanded
3. Promotions can be targeted towards children due to the ‘cookie’ factor

Threats

1. Well-established competitors
2. Increase in price of raw materials
3. People moving away from fast food

Competition

Competitors

1. Denny’s
2. Aramark
3. Friendly’s Ice Cream



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