Elephant Bar SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 441
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SWOT Analysis of Elephant Bar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Elephant Bar

Parent Company

S.B Restaurant Co.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

A Dining Adventure

USP

Providing an ambience that relates to wildlife themes

STP

Segment

People looking to dine fast food in a unique ambience

Target Group

Middle aged people belonging to middle and urban class

Positioning

A casual dining restaurant providing relief from everyday stress with a unique ambience

SWOT Analysis

Strengths

1. Wildlife ambience provided is unique
2. Customer-centric offerings such as ‘Gift Cards’, ‘Guest Programs’ and ‘Happy Hour’
3. Having a special menu called ‘global specialties’ to attract people from different parts of the world
4. High variety in menu provided from starters to desserts

5. A special menu for lunch and for kids

6. Online presence – both Facebook and twitter

Weaknesses

1. Located only in locations in the USA and no international presence
2. Absence of online ordering provision

Opportunities

1. Inclusion of online ordering facility
2. Expanding into more locations within the USA
3. Can improve promotions towards kids to attract more families

4. Inclusion of healthy or nutritious food in menu

Threats

1. Highly fragmented industry – Too many players in the market
2. People moving away from fast food
3. Increase in price of raw materials

Competition

Competitors

1. Marcello’s chophouse
2. Bravo
3. P.F. Chang’s



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