Godfather's Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 934
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SWOT Analysis of Godfather's Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Godfather's Pizza

Parent Company

Godfather's Pizza

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Pizza Pie piled high

USP

Providing pizza tagged with the name ‘pie’ due to the kind of crust offered

STP

Segment

People looking to have a casual fast food experience

Target Group

People of all ages in the middle and upper class

Positioning

A casual dining restaurant offering pizzas with a unique crust

SWOT Analysis

Strengths

1. Extensive marketing campaigns through spokesman
2. The uniqueness in the kind of crust offered in the pizzas
3. Active partners with local schools and help in fund raising
4. Located in non-traditional units such as airports, universities and convenience stores
5. Not many players in the market exclusively offering pizzas.

6. Facilities to order online through its website

Weaknesses

1. Well-established players dominating the market means limited market share
2. Brand is limited to US and no international presence

Opportunities

1. Inclusion of more varieties in the menu
2. Offer combos and kids menu to attract more kids and families
3. Offer a unique ambience for families to decrease market share of competitors

Threats

1. Well-established competitors having high market share
2. People moving away from fast food and looking for nutritious food

3. Fluctuating economic scenarios

Competition

Competitors

1. Pizza Hut
2. Domino’s Pizza
3. Little Caesar’s
4. Pizza Inn


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