Hard Rock Café SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3717
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SWOT Analysis of Hard Rock Café with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hard Rock Café

Parent Company

Seminole Tribe of Florida

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Love all, Serve all

USP

Collection of rock and roll memorabilia

STP

Segment

People looking to have a fun-filled night along with food

Target Group

People of the urban class

Positioning

Café with high levels of musical entertainment

SWOT Analysis

Strengths

1. Global presence – More than 50 countries
2. High brand equity – Referent Power
3. Excellent ambience provided forcing people to come for the environment
4. Variety of events that keep happening within the premises
5. Providing a rich customer experience through features like ‘Priority Seating’
6. Breadth of food offerings in the menu from starters to desserts

7. Strong brand developed through its wide product range – hotels to casinos

Weaknesses

1. Highly priced products and high costs incurred due to the differentiation strategy followed
2. Difficult to obtain new customers – High dependence on existing customers

Opportunities

1. Diversification into related foods and beverages
2. Inclusion of more variety into the menu offered
3. Adding more customer-centric programs to enhance customer loyalty

Threats

1. Similar players entering the market decreasing the existing market share
2. The current market saturating after a few years
3. Online media and online ordering services forcing people to avoid outdoor restaurants

Competition

Competitors

1. Planet Hollywood
2. Rainforest Cafe
3. House of Blues



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