Jack’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 380
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SWOT Analysis of Jack’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jack’s

Parent Company

Manna Enterprises

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Jack’s Chicken Fingers Make your Tailgate great

USP

A family restaurant known more for its hamburgers and for its kids-friendly nature

STP

Segment

People looking to have a fast food experience

Target Group

Middle and urban class families

Positioning

A casual family restaurant exclusively for kids

SWOT Analysis

Strengths

1. Extensive advertising and marketing targeting kids
2. Kid-friendly jingles attracting more kids
3. Location of outlets stood out among the landscape
4. Online ordering facility available
5. Exciting offers available
6. An eye-catchy and attractive official website

7. Availability of different offers and deals

Weaknesses

1. Extensive branding towards hamburgers early on affecting the brand equity despite having an increased product line
2. Low global presence compared to some prominent food chains

Opportunities

1. More marketing towards branding the other products available
2. Branding towards teenage and youth segment to increase market share
3. Could be established in more locations

Threats

1. People moving away from fast food
2. Well-established competitors holding a high market share
3. Highly fragmented industry – many players offering similar products

Competition

Competitors

1. Milo’s Hamburgers
2. Carl’s Jr
3. McDonalds

4. Burger King



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