Jim's Restaurants SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 383
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SWOT Analysis of Jim's Restaurants with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jim's Restaurants

Parent Company

Frontier Enterprises

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

There’s always something good cookin’ at Jim’s!

USP

Known for breakfast and charbroiled Frontier burgers

STP

Segment

People looking to have a casual dining experience at moderate prices

Target Group

Middle class people with high loyalty

Positioning

A casual dining restaurant with food at competitive prices

SWOT Analysis

Strengths

1. Variety of options available in the breakfast menu
2. Different types of combos available for the different product lines in the menu
3. Availability of ‘Gift Cards’ for customers
4. Competitive prices offered attracting more customers

5. Having ‘Daily Specials’ offering a unique product at low prices every day
6. High variety of desserts offered

Weaknesses

1. Absence of online ordering facility
2. Low geographic presence as it is present only at few locations
3. Lack of extensive marketing

Opportunities

1. Expanding breakfast menu over lunch or dinner
2. Create small products with low cost delivered quickly
3. Create premium products to attract the higher class people

4. Expand to newer geographies and even tap international market

Threats

1. People mistaking pricing for lower quality
2. Highly fragmented market – many players offering similar products
3. People moving towards nutritional food

Competition

Competitors

1. Jack’s
2. Milo’s hamburgers
3. I-HOP

4. Denny’s



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