SWOT Analysis of Ledo Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
We’re square because we don’t cut corners
Provider of handcrafted pizza
People looking to have a casual dining experience with pizzas in mind
Middle class and higher class people
Casual dining restaurant providing pizzas with unique characteristics
1. Availability of online ordering facility 2. The pizzas offered have unique qualities 3. Additional options provided in the form of hamburgers, subs and pastas 4. Service done by a waiter instead of the traditional over the counter 5. Known to customers mainly through word of mouth
6. Availability of ‘Gift Cards’ option to please customers
7. Presence of a fundraising program for schools, churches and Non-profit organizations
1. Brand yet to establish itself like other global Pizza brands 2. Lack of extensive marketing and advertising
1. Creating a platform to attract kids and families 2. Extensive marketing towards the variety of products offered 3. Can offer more varieties of pizzas 4. Online competitions and games can be offered
1. Well established players in the market dominating market share 2. People moving towards nutritious food 3. People moving away from fast food
1. Godfathers Pizza 2. Little Caesar’s 3. Pizza Inn
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