Ledo Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 827
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SWOT Analysis of Ledo Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ledo Pizza

Parent Company

Ledo Pizza

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

We’re square because we don’t cut corners

USP

Provider of handcrafted pizza

STP

Segment

People looking to have a casual dining experience with pizzas in mind

Target Group

Middle class and higher class people

Positioning

Casual dining restaurant providing pizzas with unique characteristics

SWOT Analysis

Strengths

1. Availability of online ordering facility
2. The pizzas offered have unique qualities
3. Additional options provided in the form of hamburgers, subs and pastas
4. Service done by a waiter instead of the traditional over the counter
5. Known to customers mainly through word of mouth

6. Availability of ‘Gift Cards’ option to please customers

7. Presence of a fundraising program for schools, churches and Non-profit organizations

Weaknesses

1. Brand yet to establish itself like other global Pizza brands
2. Lack of extensive marketing and advertising

Opportunities

1. Creating a platform to attract kids and families
2. Extensive marketing towards the variety of products offered
3. Can offer more varieties of pizzas
4. Online competitions and games can be offered

Threats

1. Well established players in the market dominating market share
2. People moving towards nutritious food
3. People moving away from fast food

Competition

Competitors

1. Godfathers Pizza
2. Little Caesar’s
3. Pizza Inn

4. Pizza Hut
5. Domino’s



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