Long John Silver’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1349
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SWOT Analysis of Long John Silver’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Long John Silver’s

Parent Company

LJS Partners LLC

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

That’s what I like

USP

Providing seafood with a rich restaurant experience

STP

Segment

People looking to have a seafood meal

Target Group

Families belonging to middle class and upper class

Positioning

A casual restaurant providing a rich seafood experience

SWOT Analysis

Strengths

1. Established brand name throughout the world
2. Availability of ‘Gift Cards’ feature for customers
3. Variety offered in the menu apart from seafood
4. Separate menu for kids and families
5. Presence throughout the world – more than 1200 units
6. Rich restaurant experience and innovative meal options

7. Over 8000+ people are with the workforce

Weaknesses

1. Absence of online ordering facilities
2. Limited to a few locations compared to global players

Opportunities

1. Creation of a kid’s zone in the restaurant to improve experience
2. Inclusion of nutrition-conscious items in the menu
3. Adding more attractive combos and offers

Threats

1. People looking for nutritious food
2. Fluctuation in price of raw materials
3. Other similar players offering delivery services

Competition

Competitors

1. Captain D’s Seafood kitchens
2. Arthur Treacher’s
3.H.Salt Esquire


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