Native Foods SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 569
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SWOT Analysis of Native Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Native Foods

Parent Company

Native Foods

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Vegetarian the way it should be; Chef crafted since 1994

USP

Provider of chef-crafted food

STP

Segment

People looking to have proper vegetarian food

Target Group

Middle class and upper class families

Positioning

A casual dining restaurant offering both veg and non-veg food

SWOT Analysis

Strengths

1. Availability of online ordering option
2. Presence of separate menu for kids
3. Availability of beer and mine apart from the regular menu
4. Increase in options in the menu adding non-vegetarian products
5. Inclusion of ‘daily specials’ and ‘party platters’ as a part of the menu
6. Enabling ‘Gift Cards’ feature for customers

Weaknesses

1. Limited online presence and geographic reach
2. Variety offered in each sub-menu is low

Opportunities

1. Inclusion of a reservation facility for parties or events
2. Inclusion of more variety in the menu
3. Expand more in the non-vegetarian side of the menu

4. Geographic expansion to newer destinations

Threats

1. People looking to have normal fast food
2. Restaurants offering only Vegan food
3. Addition of beer and wine going against kids and families

Competition

Competitors

1. Bar Pilar
2. C.F. Folks
3. Hank’s Oyster Bar
4. Room 11



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