Pei Wei Asian Diner SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 1461
SWOT Analysis of Pei Wei Asian Diner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Pei Wei Asian Diner
Food and Beverages
East of usual
Provides a rich variety of asian food
People looking to have Chinese food
Middle class and upper class people of all ages
A casual dining restaurant that provides asian food
1. Presence in more than 190+ locations in USA and also a few international outlets 2. Availability of online ordering facility 3. Menu has different varieties – separate menu for lighter offerings 4. Separate menus for local and parties with differentiation in pricing 5. Menu offerings focus more on core items with high volume 6. Not many players in the market offering Chinese cuisine
1. Intense competition and low differentiation 2. Brand recall is not very high
1. Attractive combos and offers can be introduced 2. Core menu items can be made before order to increase delivery speed 3. Inclusion of desserts in the menu
1. Chinese immigrants moving towards American fast food 2. Its parent company PF Chang can result in cannibalization 3. Availability and price fluctuation of raw materials
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