Pizza Ranch SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 632
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SWOT Analysis of Pizza Ranch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pizza Ranch

Parent Company

Pizza Ranch

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Good Things, Every Day

USP

Provides Pizza and Chicken Buffet

STP

Segment

People who like to have pizzas

Target Group

Middle class and upper class people

Positioning

Fast casual restaurant for pizzas and chicken

SWOT Analysis

Strengths

1. Provides a rich variety of pizza and chicken in the menu
2. Provision for having A la carte (or) buffet for both pizzas and chicken
3. Contests and promotions being held on a regular basis
4. Offering deals to attract middle class customers
5. Offering a ‘Kid’s night’ offer to attract families
6. Presence in thirteen states throughout the USA , in more than 180 locations
7. Presence of ‘Gift Cards’ feature to please customers

Weaknesses

1. The brand is restricted to a few locations compared to global brands
2. Competing with well-established brands

Opportunities

1. Inclusion of online ordering facility
2. Introducing special salads as a part of the menu
3. Improve ambience to attract more customers into the outlets

Threats

1. People moving away from fast food
2. Highly competitive market – many players
3. Specialized pizza and chicken restaurants

Competition

Competitors

1. Ledo Pizza
2. Godfathers Pizza
3. Little Caesar’s
4. Pizza Inn
5. Pizza Hut
6. Domino’s



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