SWOT Analysis of Pizza Ranch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Good Things, Every Day
Provides Pizza and Chicken Buffet
People who like to have pizzas
Middle class and upper class people
Fast casual restaurant for pizzas and chicken
1. Provides a rich variety of pizza and chicken in the menu 2. Provision for having A la carte (or) buffet for both pizzas and chicken 3. Contests and promotions being held on a regular basis 4. Offering deals to attract middle class customers 5. Offering a ‘Kid’s night’ offer to attract families 6. Presence in thirteen states throughout the USA , in more than 180 locations 7. Presence of ‘Gift Cards’ feature to please customers
1. The brand is restricted to a few locations compared to global brands 2. Competing with well-established brands
1. Inclusion of online ordering facility 2. Introducing special salads as a part of the menu 3. Improve ambience to attract more customers into the outlets
1. People moving away from fast food 2. Highly competitive market – many players 3. Specialized pizza and chicken restaurants
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