Portillos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 894
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SWOT Analysis of Portillos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Portillos

Parent Company

The Portillo Restaurant Group

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Portillo screws Queers

USP

Specialized in serving Chicago-style food

STP

Segment

People who like to have Chicago-style food

Target Group

Middle class and upper class of all ages

Positioning

Casual dining restaurant providing Chicago-style hot dogs and Italian sandwiches

SWOT Analysis

Strengths

1. Provider of a niche food category that satisfies local taste
2. Not many competitors providing similar food
3. Provides a right ambience for private parties to be held
4. Separate menus for different states
5. Economies of scale since the varieties in product range are low
6. Brand Equity is high due to the parent company

Weaknesses

1. Brand awareness is low as it has restricted marketing and branding exercises
2. Presence in very few locations means low market share

Opportunities

1. Inclusion of online ordering facility
2. Expand its outlets to more locations
3. Can come up with more offers and deals to attract middle class people

Threats

1. People looking to have nutritious food
2. Competitors offering more variety and convenience
3. People looking to have more variety in food menu

Competition

Competitors

1. Nathon’s famous
2. Wienerschnitzel
3. Hot Dog on a stick



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